The only platform to build and manage customer journeys.
Plan, personalize, and optimize the customer journey.
Connect interactions from any channel or device, combining customer data and behaviors to create relevant communications that are delivered in real time, on your customers’ terms. Respond to and anticipate needs and move a customer forward in their unique journey with your brand.
Know your customers.
Marketing Cloud integrates all your data in real time, providing the data-driven intelligence you need to know your customers and drive highly relevant, 1-to-1 communications.
Create customer journeys of all kinds.
Boost your cross-channel marketing efforts, onboard your employees, and deliver personalized customer service from one simple interface. Create seamless journeys with your customers — as well as within your organization.
Make the most of every interaction by visualizing and mapping personalized 1-to-1 journeys across channels, devices, and customer lifecycle stages.
Move your customers forward in their journey.
Guide your customers through a 1-to-1 journey with your brand, delivering relevant content that evolves with each customer as they interact across your entire organization — from online to in-store, and from sales to customer support.
Measure business impact.
See what’s working and what isn’t, and optimize your strategy and tactical plans in real time.